The Craftsman.

In Greek myth, Dolos was apprentice to Prometheus. The Titan set out to sculpt Truth herself — and, called away, left the work to his student. Dolos crafted a likeness so faithful that the master, returning, could barely tell the copy from the original.

It's a story about the power of a perfect likeness — and its responsibility. We took the name because we build likenesses too. The difference, and the whole point of our standard: we always tell you which one you're looking at. The craft is in the making; the integrity is in the labeling.